Week 11: class highlights

1. My impression of the internet was a technology that originated in the latter year in the 1980's. I just realized that it began in the 1960's.

2. Movie ratings were established by the industries to avoid government censorship.

3. A final controversy of television involves the fact that people simply watch too much television.

Week 10: media law

A media law case from 2009 involving privacy and First Amendment:

"It's Not a Toomah - Just a Headache for California Media"
California Gov. Arnold Schwarzenegger amended a privacy law this week to allow claims against media outlets if they pay for any photo or video of celebrities with, among other things, their families spending quality time they consider to be private.

http://suffolkmedialaw.com/2009/10/22/its-not-a-toomah-%e2%80%94-just-a-headache-for-california-media/

Week 9: propaganda techniques

This is an ad of London transports. The techniques of "direct order" and "virtue words" are use in the ad.

Direct order:
"Stop at red", it tells the audience exactly what to do.

Virtue words:
"Share the road, we'll all get along better", it brings people a postive image of peaceful.

Week 8: electronic news

Hong Kong TVB News

Stories reported: (approximately 1 to 3 mins on each story)

1) Obama arrives in Shanghai to begin his landmark visit to China.

2) Leaders of the 21-member Asia Pacific Economic Cooperation forum pledged to conclude Doha global trade talks in 2010 and to reject protectionism.

3) Brazil and France have endorsed a joint view on the fight against global warming ahead of next month's summit on climate change in Copenhagen.

4) A Hong Kong-registered cargo ship has collided with a South Korean fishing boat 130 kilometres southeast of Jeju Island.

5) Southern Britain has been battered by what's been called the worst storm of the year.

6) Hong Kong Jockey Club's 125th Anniversary Cup race.

7) The Hong Kong International Airport reported a 1.3 percent rise in cargo volume handled last month compared with the same period last year.

8) Over 30,000 people took part in today's Community Chest New Territories Walk for Millions, passing through the Stonecutters Bridge along the way, which is the world's second longest span-cable stayed bridge.

9) Senior Citizen's Day today, but a survey suggests that a third of the territory's elderly people feel unhappy as they are often troubled by financial insecurities.

10) The organizers of the East Asian Games have been busy sorting out the venues and thinking hard to decide what to feed athletes of different tastes and religions.

11) Government House opened to the public today for the second time this year. 3,000 people turned up to today's opening, which were fewer than the 13,000 people who turned up during the last viewing in March.

Ads aired: (approximately 30 secs to 1 min for each ad.)
Wireless company, Coca Cola, shampoo, new apartment, travel agency.

Sports and weather reports: took about 8-9 mins.

Lead story: Obama begins his landmark visit to China.

Why it was chosen: China and the U.S. become increasingly important trade partners.

How did the anchors set the tone of the broadcast: calmness, sometime smilingly.

Week 7: internet

There are 166 social networking websites shown up on Wikipedia.org. I have heard of Bebo, Facebook, Flickr, MySpace, Twitter, Windows Live Spaces, and Xanga. I never heard of Wasabi, which is a social networking website in Europe. Its features include blogging, photo sharing, reviews and a group section. I use Facebook and Xanga for photo sharing and blogging very often. Social networking sites help me to keep in touch with my friends and relatives in other countries.

Week 6: television

* Length: 6:28
* Description: This Betty Boop cartoon was banned in 1934 for drug use.
* Chapter 2: Media impact
* Question: In which part of the video involved to drug use?
* Answer: The "Laughing Gas" (4:07).

Week 5: recordings

My favorite sound recording of 2009: "RESCUE", a single by a Japanese boy band, KAT-TUN.
The first time I hear it was on a Japanese drama, "Rescue -Tokubetsu Kodo Kyujotai-".

This single was released on March 11, 2009. Its musical genre was classified as J-Pop and J-Rock. KAT-TUN is my favorite Japanese boy band. "RESCUE" became their 10th consecutive number one single since debut in its first week.

Week 4: magazines

Magazine Name: La ropa
Concept:
This is a magazine that gives ideas and demonstrates how ladies could pursue the fashion trend in an economical and environmental friendly way by mixing and matching clothes in their wardrobes.
Readers:
Middle-class females from teenagers to 30 years old who like stylish dress up.
Competition: Nylon Magazine
5 advertisers:
cosmetics, skin care products, fashion boutiques, Professional make up schools, salons.
5 articles:
1) demonstrate “Mix & Match” fashion
2) new arrivals and recommend from shops
3) stories of young entrepreneurs on rag trade
4) professional designers fashion skills sharing
5) the latest trend of cosmetics.
Female models with stylish outfit will be used on the cover.
Words: “Mix&Match - Turn your wardrobe to a fashion house!”

Week 3: books

1) A Hero In Every Heart by H. Jackson Brown, Jr. and Robyn Spizman. This is a very inspiring book which encourages the heroic spirit in everyone’s heart. I like this book because the stories could always cheer me up. It contains several stories of persistence and courage from sports champions. Also with some encouraging quotes from famous philosophers.

Amazon.com link:
http://www.amazon.com/Hero-Every-Heart-Champions-Powerful/dp/0785273492/ref=sr_1_1?ie=UTF8&s=books&qid=1255396000&sr=1-1

2) Rich Woman by Kim Kiyosaki. My mom bought me this book. She said women need to be smart on their money. I read this book in a Chinese version. I’m quite enjoying reading this book, as I do learn something about financing such as how to control your financial future.

Amazon.com link:
http://www.amazon.com/Rich-Woman-Investing-Women-Because/dp/1933914009/ref=sr_1_1?ie=UTF8&s=books&qid=1255397867&sr=1-1

3) Can’t Say Love(Zhi Neng Tan Qing Bu Neng Shuo Ai) by Wasabi (Stage name), he’s a DJ, author, and lyricist in Hong Kong. He’s one of my favorite Chinese fictions and prose writer. This book contains four touching love stories. He also composed four songs which base on the four stories cooperated with a Hong Kong well-known record producer, Kwong-Wing Chan, and made four music videos.

YesAsia.com link:
http://www.yesasia.com/us/%E5%8F%AA%E8%83%BD%E8%AB%87%E6%83%85%E4%B8%8D%E8%83%BD%E8%AA%AA%E6%84%9B/1003298562-0-0-0-en/info.html

Week 2: media impact

I’d like to propose a media research project of “how celebrity advertising affects audiences”. Advertisers often use celebrities in advertising as they might think it would likely to be more effective or believable for the products. I will randomly pick 20-30 teenagers, and show them a few of celebrity advertisements and non-celebrity advertisements. Then, I will ask them to fill out a questionnaire about which advertising is more attractive and cause them to have purchase intention. I predict that teenagers with less education would be obsessed by the celebrity advertisement. On the other hand, teenagers with more education would concern about the good or bad of the products rather than putting attention on celebrities.

Week 1: media autobiography

Books, newspapers, magazines, movies, recordings, radio, television, and internet, these 8 types of media are always related to our daily life. Media brings us entertainment, knowledge, information, etc. I’m using internet every day to see the latest weather information and news, and update my blog, also, to check e-mail. It is convenient to communicate with people through e-mail, or MSN which is an instant messaging service.

As I started off to college, internet becomes even more important to me. The web search engines, such as Google, can search for information on a world wild web in just a few seconds. And there is always updated information from internet. It helps me a lot on my study, especially when I need researching for my assignment paper. I don’t like reading but I would still use the textbooks, which including useful knowledge and specific details related to my study. Books are also good resources when I couldn’t access to internet. Besides internet and books, I watch movies and television drama from Japan, Hong Kong, and Taiwan. My laptop’s playing music at most of the time when it’s on, I like listen to music, and they are mainly Japanese and Mandarin. Sometimes I buy CDs for supporting the singers that I like.

I think television and magazines are very good ways for product advertisement. Moving or color pictures are eye-catching to get consumer’s attention. I’d like to work in advertising industry in my future career.