This is an ad of London transports. The techniques of "direct order" and "virtue words" are use in the ad.
Direct order:
"Stop at red", it tells the audience exactly what to do.
Virtue words:
"Share the road, we'll all get along better", it brings people a postive image of peaceful.
I think it is simple and powerful. If I see that ad when crossing the road, I would think about it and stop.
ReplyDeleteThis ad directly reflects the purpose.Allow people to feel the meaning of this ad directly
ReplyDelete