Week 6: television

* Length: 6:28
* Description: This Betty Boop cartoon was banned in 1934 for drug use.
* Chapter 2: Media impact
* Question: In which part of the video involved to drug use?
* Answer: The "Laughing Gas" (4:07).

Week 5: recordings

My favorite sound recording of 2009: "RESCUE", a single by a Japanese boy band, KAT-TUN.
The first time I hear it was on a Japanese drama, "Rescue -Tokubetsu Kodo Kyujotai-".

This single was released on March 11, 2009. Its musical genre was classified as J-Pop and J-Rock. KAT-TUN is my favorite Japanese boy band. "RESCUE" became their 10th consecutive number one single since debut in its first week.

Week 4: magazines

Magazine Name: La ropa
Concept:
This is a magazine that gives ideas and demonstrates how ladies could pursue the fashion trend in an economical and environmental friendly way by mixing and matching clothes in their wardrobes.
Readers:
Middle-class females from teenagers to 30 years old who like stylish dress up.
Competition: Nylon Magazine
5 advertisers:
cosmetics, skin care products, fashion boutiques, Professional make up schools, salons.
5 articles:
1) demonstrate “Mix & Match” fashion
2) new arrivals and recommend from shops
3) stories of young entrepreneurs on rag trade
4) professional designers fashion skills sharing
5) the latest trend of cosmetics.
Female models with stylish outfit will be used on the cover.
Words: “Mix&Match - Turn your wardrobe to a fashion house!”

Week 3: books

1) A Hero In Every Heart by H. Jackson Brown, Jr. and Robyn Spizman. This is a very inspiring book which encourages the heroic spirit in everyone’s heart. I like this book because the stories could always cheer me up. It contains several stories of persistence and courage from sports champions. Also with some encouraging quotes from famous philosophers.

Amazon.com link:
http://www.amazon.com/Hero-Every-Heart-Champions-Powerful/dp/0785273492/ref=sr_1_1?ie=UTF8&s=books&qid=1255396000&sr=1-1

2) Rich Woman by Kim Kiyosaki. My mom bought me this book. She said women need to be smart on their money. I read this book in a Chinese version. I’m quite enjoying reading this book, as I do learn something about financing such as how to control your financial future.

Amazon.com link:
http://www.amazon.com/Rich-Woman-Investing-Women-Because/dp/1933914009/ref=sr_1_1?ie=UTF8&s=books&qid=1255397867&sr=1-1

3) Can’t Say Love(Zhi Neng Tan Qing Bu Neng Shuo Ai) by Wasabi (Stage name), he’s a DJ, author, and lyricist in Hong Kong. He’s one of my favorite Chinese fictions and prose writer. This book contains four touching love stories. He also composed four songs which base on the four stories cooperated with a Hong Kong well-known record producer, Kwong-Wing Chan, and made four music videos.

YesAsia.com link:
http://www.yesasia.com/us/%E5%8F%AA%E8%83%BD%E8%AB%87%E6%83%85%E4%B8%8D%E8%83%BD%E8%AA%AA%E6%84%9B/1003298562-0-0-0-en/info.html

Week 2: media impact

I’d like to propose a media research project of “how celebrity advertising affects audiences”. Advertisers often use celebrities in advertising as they might think it would likely to be more effective or believable for the products. I will randomly pick 20-30 teenagers, and show them a few of celebrity advertisements and non-celebrity advertisements. Then, I will ask them to fill out a questionnaire about which advertising is more attractive and cause them to have purchase intention. I predict that teenagers with less education would be obsessed by the celebrity advertisement. On the other hand, teenagers with more education would concern about the good or bad of the products rather than putting attention on celebrities.